Jamieson Wellness Likes BaD Mktg

TORONTO, ON – April 4, 2024 – BaD Mktg, the cutting-edge creative agency known for its innovative approach, is proud to announce its newest partnership with Jamieson Wellness. As the Creative Agency of Record for Jamieson Wellness – across multiple brands with a primary focus on the 100-year-old flagship Jamieson Vitamins – BaD Mktg will spearhead the launch of a dynamic new brand platform, spanning across TV, digital, and social media channels.

"We are thrilled to join forces with Jamieson, an iconic Canadian brand renowned for its commitment to quality and health," said Ian Buck, Co-founder of BaD Mktg. "We’re excited to be working on Jamieson's brand presence and creating connections with audiences in meaningful ways."

The collaboration between BaD Mktg and Jamieson Wellness marks a significant milestone for both companies. BaD Mktg's approach, which blends strategic insights with compelling storytelling and a social-first attitude, will help drive the Jamieson Wellness global brand growth aspirations.

“Jamieson has a legacy of excellence spanning over a century, and our partnership with BaD Mktg represents an exciting new chapter in our journey,” said Eric Bentz, Senior Vice President Global Marketing for Jamieson Wellness. “We are confident that BaD Mktg's creative prowess will help us engage consumers and support our company purpose of Inspiring Better Lives Every Day.”

With a robust portfolio of award-winning campaigns across various marketing disciplines, BaD Mktg is well-equipped to deliver impactful results for Jamieson Wellness. The agency's unique blend of strategic thinking, creative innovation, and agile processes ensures that clients receive creatively effective solutions tailored to their business objectives.

BaD Mktg was founded by industry veterans Ian Buck and Yotam Dor, who bring over 35 years of combined experience in delivering successful marketing initiatives for global clients. The agency's commitment to client success, coupled with its dedication to staying ahead of emerging trends, has established BaD Mktg as a trusted partner for brands seeking to elevate their marketing efforts.

About BaD Mktg:

BaD Mktg (www.badmktg.co) is a forward-thinking creative agency that redefines the future of marketing through innovative approaches to creative development and content production. With a focus on driving business KPIs through audience engagement, BaD Mktg combines strategic thinking with agile processes to deliver compelling campaigns across the marketing mix. About Jamieson Wellness:

About Jamieson Wellness:

Jamieson Wellness (www.jamiesonwellness.com) is dedicated to Inspiring Better Lives Every Day with its portfolio of innovative natural health brands. Established in 1922, the Jamieson brand is Canada's #1 vitamins, minerals, and supplements (“VMS”) brand. The Company’s youtheory brand, acquired in 2022, is an established and growing lifestyle brand in the U.S. Combined, these global brands are available in more than 50 countries worldwide. The Company also offers a variety of innovative VMS products as well as sports nutrition products to consumers in Canada with its Progressive, Smart Solutions, Iron Vegan and Precision brands. The Company is a participant of the United Nations Global Compact and adheres to its principles-based approach to responsible business.

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For media inquiries, please contact:

Ian Buck Co-founder, BaD Mktg ian.buck@badmktg.co, 416-919-5154